Client Communications
We help pension schemes achieve greater member engagement, empowering members to make informed decisions with their benefits and stay in regular contact with their pension scheme.
Members are at the heart of all pension arrangements and it is fundamentally important that you (trustees and employers) communicate effectively with your members and employees, so they understand how their benefits work and what they are worth, and are given the right tools to help them to make the important decisions that are right for them and their future.
We’ll help you communicate effectively by combining technical pensions expertise, along with experienced creative design and copywriting, to develop and enhance our carefully planned, focussed and targeted engagement campaigns.
Why choose XPS?
Our communications team is one of the fastest growing areas of our business.
Our relationship with each client’s XPS team means that you benefit from a wide range of expertise. With client approval, we are able to access member data, scheme information and technical pensions knowledge, to enhance our review and production processes and create focussed engagement strategies that really make a difference.
How do we get results?
We work collaboratively with our clients to get the right results.
Our approach is to analyse and dissect current engagement solutions to pinpoint the key messages. We deliver clear and informative communications and engaging campaigns that will meet your objectives and suit your budget.
Our work
Bringing newsletters into the digital age
We're commited to creating newsletters that provide clarity and simplicity, by stripping down content so it is readable and engaging for all members. Clear signposting and use of infographics highlight key information and bring a visual element to newsletters which make them more approachable for the reader, allowing members to pick out important information in only a few minutes of reading.
We have also encouraged our clients to adopt interactive online newsletters that include summary contents which give members key ‘at a glance’ figures and points them to the relevant pages to encourage them to self-select the information they want to read.
Making benefit statements simple
We are passionate about making benefit statements more usable and engaging, so members can properly keep an eye on the progress of their savings. Our simpler statements are visually appealing and the information is laid out clearly.
In line with legislation and our communications principles, key notes and additional information are presented in clear, user-friendly documents. These are linked to from the main statement, not to hide this information but to introduce a more effective level of hierarchy.
A tailor-made web solution
Increasingly pension schemes are expected to educate members about their benefits. A clear and concise website can provide a central hub for members to not only find out information about their scheme, but also about pensions in general.
As well as providing a website, we can also work with you to develop an engagement strategy, reminding members of the information available to them and keeping it regularly updated. This can include a member survey, to help you better understand your audience, and an email collection exercise, to help you communicate with your members in their preferred way.