XPS Pensions Group set to challenge the pensions market as it reveals new brand identity

XPS Pensions Group, the largest pure pensions consultancy in the UK, has today unveiled a new brand identity. This follows the acquisition of the actuarial consulting, pensions administration and investment consulting businesses of Punter Southall Group by Xafinity Consulting in January 2018.

The new brand identity is a significant step in Xafinity’s strategy towards becoming the pre-eminent pensions consultancy firm in the UK, dedicated to challenging the industry for the good of pension schemes and their members.

As the only UK pensions specialist listed on the FTSE, XPS Pensions Group has the flexibility to think differently and to act differently. The firm advises over 1,200 different corporate sponsors and defined benefit pension schemes, of all different sizes. Schemes range from those with assets of £10m to those with assets in the multi-billions, delivering exceptional advice and service backed up with state of the art technology to make the whole process easier for schemes and members.

Paul Cuff, co-CEO of XPS Pensions Group said: “The launch of our new name and brand is a big milestone in our merger. We have been so pleased with the response we have had these last few months since it was first announced – our clients have been really enthusiastic and to see our staff so excited has been a real pleasure. All this is happening against a backdrop of some real challenges in our industry - we’ve all read the negative headlines, and there are lots of things to fix. But what the merger creates is a firm that can rise to these challenges. We are 100% focused on and committed to the pensions market and making things better for pension scheme members. We are here for the long haul, to do just that.”

In a recent trading update XPS Pensions Group confirmed the integration programme is advancing well, with the combined group seeing a positive reaction from both clients and employees. The Board expects to report results for the full year in line with its expectations and the business is well positioned for further growth.